Local marketing
Takeaway leaflets vs Google Ads in Ireland
Irish takeaways paying for Dublin or Cork Google Ads may get better ROI from leaflets in estates and offices within delivery range.
- Author
- flyerfly team
- Published
- Reading time
- 2 min read
Friday night is busy. Tuesday lunch is not. Many Irish takeaways solve slow periods with Google Ads, paying per click for "pizza delivery" or "Indian takeaway near me" across a whole city when the kitchen only reliably serves a few kilometres.
Leaflets cannot replace Just Eat or Deliveroo visibility, but they can push your direct number and offer into homes you already reach, without platform fees on every order.
Ads vs letterbox for takeaways
| Channel | Strength | Weakness |
|---|---|---|
| Google Ads | Instant visibility | Cost per click; wrong geography |
| Aggregator apps | Volume | Margin hit |
| Leaflets | Choose exact estates | Needs good offer and repeat runs |
Leaflets work best with a simple deal (family meal, lunch combo) and a QR to your ordering site or WhatsApp.
Target estates and workplaces
Apartment blocks near the shop. Business parks for lunch flyers before 11 a.m. GAA clubs and school gates with permission. Split A6 door drops for price-led offers, A5 for menu breadth.
Use a tracked QR per batch so you know if Tallaght beat Clondalkin. One month of mis-targeted ads often costs more than the print.
Direct orders matter
Every direct order saves aggregator commission. Leaflets that train people to bookmark your site pay back over months, not just the week they land.
See the US takeaway flyer comparison for the same logic in dollar terms.
Try €250 before raising ad budget
500–800 A6 leaflets, two areas, two weekends. Count scans and direct orders. If it works, schedule a monthly drop.
Put your menu QR on the counter as well so staff can point delivery customers to direct ordering next time. One leaflet in the hand plus one visible QR at pickup trains behaviour over weeks, not just the night it lands.
Rainy evenings spike delivery apps. A dry-weather leaflet run to terraces and family estates catches people planning weekend orders before they default to an aggregator.
flyerfly.ie helps you lay out A5 and A6 leaflets with tracked QR for runs like this.
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