Local marketing
Leaflet marketing for roofers
How Irish roofing businesses use local leaflets, seasonal offers, and tracked QR to win jobs in nearby estates.
- Author
- flyerfly team
- Published
- Reading time
- 1 min read
Roofing work is urgent and local. Homeowners search after leaks, storms, or when they see scaffolding on the street. Leaflets put your number on the fridge before they open Google.
Match offers to Irish seasons
Plan drops around when people notice problems:
- Autumn gutter and tile checks before winter storms
- Spring inspections after heavy wind
One headline: "Free roof check in Galway this month" with phone and QR.
Keep the layout simple
One photo of a finished job on the A5 front. Phone, offer, and QR on the back. Use the same trust lines you already show on quotes and van signage.
Drop one estate at a time
Print 2,000 to 4,000 A6 or A5 leaflets for a single area. Name the townland or suburb on the headline. Repeat winners every six months; roofing memory fades.
Use tracked QR per area
Compare scans from Oranmore vs Salthill with separate tracked links. flyerfly.ie helps local roofers count scans per leaflet run without a complex analytics stack.
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