flyerfly

Flyer & leaflet templates

Flyer design basics for local businesses

Headlines, offers, and layout rules for US flyer campaigns that get read on doorsteps and counters.

Author
flyerfly team
Published
Reading time
2 min read

A good flyer does one job: tell someone nearby why they should call or scan today. This is not brochure design. You are not explaining your whole company on one sheet.

Lead with the outcome

Write the headline for the homeowner or customer, not for your industry peers.

  • $99 HVAC tune-up, book this week
  • Free roof inspection, limited slots in Denver

Avoid vague lines like "Quality service since 1998" as the main headline. Put supporting details in smaller type under the offer.

Structure that fits a half-page or full letter

Common US flyer sizes mirror A5 and A6 (roughly 5.5 × 8.5 in and 4 × 6 in). Use this flow:

  1. Headline + hero photo
  2. Three bullet benefits
  3. Phone, QR, and one call to action

Keep margins generous. Cluttered flyers get tossed before the mailbox is closed.

Color and photos

Use high contrast text. One accent color for prices and buttons is enough. Photos should show finished work or your team on a real job, not generic stock hands shaking.

Add a QR code linking to a mobile booking page. Follow print tips so it scans in porch light.

Test before you print 5,000

Print one copy at final size. Hand it to someone who has not seen the draft. If they cannot say what the offer is in three seconds, simplify. flyerfly has flyer templates sized for local campaigns with QR placement built in.

Related reading

Related articles